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三網通湖南公職人員彩信報

三網通:湖南公職人員彩信報

 

湖南紅網為當地政府提供彩信手機報,政府部門要求平臺性能穩定,彩信送達率高,同時平臺應具有高度安全性。接到需求后,我方向客戶介紹了卓望三網通項目,客戶在試用后非常滿意,隨后于2015年開始正式合作。


客戶訴求:


湖南全省123個縣(市、區)均有為基層用戶量身定做的分眾化、區域化的產品的需求,為用戶提供本地新聞、民生、生產生活資訊與網絡休閑資訊相結合的手機報產品


客戶行動:


湖南以紅網作為省級手機報主流媒體,在省委宣傳部的支持下,在湖南近百個區縣設立記者站,下設141份區縣分版,用戶近50萬,其中80%-90%由區縣政府財政統一支付

紅網提供手機報運營資質、省內新聞信息庫、采編專業指導等支撐,各區縣記者站負責本地區新聞資訊采編,為市、區、縣宣傳部門增加了主動發聲平臺

卓望為紅網提供三網通平臺使客戶通過我方平臺發送紅網手機報產品。


客戶收益:


通過彩信手機報這種直接送達的方式向當地政府及公務人員及時傳遞信息,成為當地政府重要的輿論信息宣傳手段。


客戶介紹:


紅網——中國地方新聞網站第一品牌。是湖南省委、省政府重點新聞網站和綜合網站,成立于2001年,圍繞黨委和政府中心工作,發揮網絡優勢,創造性走出了一條符合重點新聞網站發展的新路子,成為在國內重點新聞網站中唯一一個率先并連續六年實現贏利的新聞網站

 

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