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互聯網營銷服務能力

一、能力定義


中國移動提供面向互聯網營銷服務的能力聚合和開放平臺,平臺提供包括內容運營、計費運營、渠道運營、用戶營銷、合作管理等多維度的服務支持,助力中國移動建立面向互聯網營銷發展各領域業務。包括渠道運營服務、開放平臺運營、計費運營服務、數字內容運營服務。

渠道運營服務:為合作伙伴提供一個開放合作平臺,提供中介、代計費、代收費等相關服務、并把控計費安全、商品安全等關鍵節點,由開發者提供應用內計費商品,由渠道負責商品信息的展示和運營。

開放平臺運營:通過平臺服務、平臺推廣、運營分析等工作,提升開發者體驗;孵化重點能力,積累不同類型能力的運營經驗和開發者關系資源。

計費運營服務:開發者提供應用,由計費運營提供話費支付能力,在用戶使用應用過程中,提供開發者各類相關問題解答,提供用戶安全、開放、便捷的支付服務

數字內容合作運營服務:為內容提供商、開發者提供全流程的產品與運營合作服務,解決開發者拓展引入、產品計費、運營分析、產品優化與投放等一系列問題,提供專業的游戲業務合作服務及咨詢,合作范圍包含手機游戲、手機應用、音樂內容、電子書等。


、應用場景


場景一:業務宣傳與推廣,為合作伙伴提供開放合作平臺與各種營銷活動。

              

               合作伙伴營銷活動

場景:開發者提供應用,由計費運營提供的可靠的話費支付功能。

             

               計費能力接入

場景三:用戶通過數據分析功能查看應用推廣的數據。

              

        數據分析能力接入

、產品特性


1. 具備線上、線下的全營銷能力,能從產品和品牌角度,在目標開發者中制造互聯網渠道分銷的影響力。

2. 為開發者提供更靈活的計費策略、更豐富的計費場景來提升游戲計費能力。

3. 支付能力安全、高效,實現扣費、對賬、稽核全程一站式服務。

4. 運營系統化,提供內容運營、營銷推廣、渠道分發,形成專業高效的運營體系。


、產品功能

               

                 互聯網營銷服務能力

功能說明:

1. 信息運營,提供精準的數據、咨詢等信息。

2. 服務運營,提供合作引入,能力接入。

3. 推廣合作,開展營銷活動,提高合作伙伴活躍度。


五、 技術參數


1. 平臺門戶訪問并發能力:滿足1萬次每秒;

2. 支付購買并發能力:滿足500次每秒;

3. 平臺應用商品容量:滿足5000萬條;

4. 能力接口調用:響應時間低于100ms;

以上均可通過設備擴容增長。


六、 產品優勢


1. 擁有數十年運營經驗積累,確保建立標準化管控流程與能力管控規范,運用專業的營銷策略將開放平臺推向開發者、推向用戶群。

2. 渠道運營服務豐富,為合作伙伴提供靈活的營銷服務,更便捷地接入合作服務;

3. 開放平臺運營專業,推廣、運營、分析能力強大,提升開發者體驗。

4. 計費支付功能可靠,高效、安全的支付接入,扣費、對賬、稽核一站式服務。


     七、應用情況

開放平臺運營、渠道運營、計費服務組成的互聯網營銷服務平臺,目前已協助中國移動服務8924名開發者,積累能力應用數77449,合作渠道數超200家,累計調用量超1332億次,累計收入超77億元,最高年收入近40億。

 




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