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移動電商、數字內容商品及移動開放服務能力

能力定義

移動電商、數字內容商品及移動能力開放服務主要提供:移動業務的在線辦理、數字內容綜合性業務服務、移動能力開放服務。內容具體如下:

移動業務在線辦理:包括終端商品銷售、套卡銷售、物流配送、移動業務線上辦理、充值、流量、微信公眾號等業務,支持話費支付、銀聯支付、微信支付、支付寶支付等支付方式,是移動業務線上辦理的綜合軟件服務。

數字內容綜合性業務服務:包括數字內容接入、線上線下營銷管理、商品貨架、門戶管理計費管理等服務。支持應用內計費、網頁計費、平臺計費等多種數字內容計費方式,提供多維度的計費風控管理模型,助力中國移動發展第三條曲線。

移動能力開放:為移動大網的核心能力解耦,滿足互聯網行業對移動核心能力的開放需求。實現計費、安全、移動數據、語音、短信等核心能力開放,軟件實現對能力的統一封裝、接入、安全加固、監控等核心功能。


、應用場景


場景一:移動用戶、互聯網用戶通過電商門戶訪問、搜索、購買商品。

 

移動應用商場                                                  移動商城

場景二:合作伙伴通過能力開放服務與運營商進行合作、產品發布、結算分成。

  

互聯網公司能力開放平臺

場景三:業務運營人員通過管控工作臺對業務進行運營、管理。

 

互聯網公司能力開放保障平臺

、產品特性


1、 包括To B,To C的服務。To B 提供營銷產品、能力服務,渠道分成;To C 提供商品銷售門戶、搜索服務、支付。

2、 支持電信級業務量。滿足移動互聯網電信級用戶訪問、使用、購買的業務量支撐能力。

3、 靈活的渠道營銷服務。運營商、合作渠道可以靈活的配置分銷渠道,發起營銷活動。

4、 強大的安全管控能力。對用戶訪問、支付提供安全保障。有事前、事中、事后的全程安全管理、全生命周期管理。

5、 細致的大數據分析。對商業活動全流程提供數據分析能力。

6、 準確的結算賬單。有詳細的賬單流水、結算明細,可提供稽核服務。


、產品功能

 

                                產品功能架構圖

可銷售的產品:

數字化產品:游戲、視頻、閱讀、音樂、動漫;

電子化產品:流量、話費、積分、套餐;

實體商品:點卡、衍生品


、技術參數(以典型電商為例)


1、 門戶訪問并發能力:滿足1萬次每秒

2、 支付購買并發能力:滿足500次每秒

3、 注冊用戶容量:滿足5億用戶

4、 銷售商品容量:滿足5000萬條

以上均可通過設備擴容增長。


、產品優勢


1、 為移動與各合作伙伴提供開展靈活的商業合作模式,共同拓展新市場;

2、 新類型產品的快速引入,增加用戶線上購買移動產品的渠道、增加用戶的粘性;

3、 幫助運營商快速建立產品分發能力、提供豐富的互聯網營銷渠道服務;

4、 為數字內容商品、實體商品、移動套卡、流量包等商品提供豐富的互聯網營銷渠道。


、應用情況


已在MM、咪咕、移動商城等業務領域中使用。

目前已完成省公司、中移在線、咪咕文化等專業化公司的端到端對接,完成與外部數百家包括微信、天貓、百度等大型互聯網公司和電商合作伙伴的對接。

截至2016年3月,一年時間里為中國移動累計銷售流量8億元,支撐流量統付業務銷售15億元。流量卡和流量統付月處理流量充值訂單2000余萬筆,積累愛流量注冊用戶4000余萬、客戶端下載2100萬、流量轉贈分發等交易服務月5000余萬次、愛流量日活躍用戶600萬。

移動應用商場的年累計交易次數7.1億次、交易額超過37億元; 集團業支移動商城年交易額超過100億元; 互聯網公司能力開放保障平臺累計使用能力的開發者8962家,應用77982款,能力調用次數超1363億次。

 

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