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手機報產品內容支撐服務能力

一、能力定義

手機報產品內容支撐服務能力,包括團隊合理配置及建設、業務標準化流程、內容制作要求等能力。團隊合理配置及建設指根據能力支撐要求,組織團隊結構、配置人才設置、分配任務布局、規范工作流程等。


二、支撐產品

1、新聞早晚報


《新聞早晚報》是全國手機報業務中最具影響力的資訊類產品,是每日紙媒和網媒要聞的濃縮精華版。產品制作人員通過封面選題策劃、稿件選編,體現自身獨特視角,第一時間為公眾傳遞信息。內容涵蓋國內、國際、社會、體壇、文娛等資訊,以及豐富多彩的副刊(IN詞IN語、笑話、饕餮、學堂等),圖文并茂,小中見大。具體名稱為“手機報-新聞早報”和“手機報-新聞晚報”,分別在清晨和傍晚為用戶發送。

 

《新聞早晚報》欄目設置及版面安排:

早報

幀數

晚報

封面、點睛

1

封面、點睛

日期、導讀

0.5

日期、導讀

要聞聚焦

1-1.5

要聞聚焦

國內新聞

3

國內新聞

地方新聞

1

地方新聞

國際新聞

1

國際新聞

社會新聞

1

社會新聞

體壇快訊

1

體壇快訊

文娛播報

1

文娛播報

副刊(IN詞、笑場等)

1-2

副刊

推廣

1

推廣

尾幀LOGO

1

尾幀LOGO



2、“和新聞”客戶端產品介紹:

1、運營數據

和新聞客戶端定位“新聞權威發,有品又有料”,共擁有32個頻道,涉及資訊方方面面,為用戶提供及時、優質、實用內容。近千家內容源合作,足以保證海量信息的提供。推送功能分省市運行,真正實現本地化內容訴求。目前訪問量最高的頻道,聚焦版塊依次為快訊、感性、娛樂、軍事、頭條、財經頻道;視界版塊依次為新聞、熱點、美女、娛樂、軍事頻道。



2、重點頻道

(1)頭條:突出對要聞與熱點事件的獨特與深度解讀,使用獨特醒目的標題與配圖,在首頁banner、猜你喜歡等重點位置展示;推出早報、大納言、鐵血論等特色欄目。

(2)大家,側重思想、歷史、權威,設立愛U微、和你聊聊、趣讀歷史等特色欄目,內容的專業與深度能吸引部分高知用戶。

(3)感性:以本能、娛樂、花邊、美圖等內容為主,獨具特色的gif圖與視頻結合,形成圖爽、正午暖文、枕邊私語等特色欄目。

(4)一念:取一念之間之意,前身為原創頻道,主打策劃創意,充分呈現編輯對新聞熱點、社會現象、生活百態的體悟把握以及發散思考能力。目前已推欄目包括廁上書、特別策劃。


3、自媒體入駐:

目前訂閱頻道分10大類(新聞、軍事、體育、娛樂、生活、財經、汽車、科技、時尚、旅游),共有204個訂閱號。


三、核心能力特點及要求

資訊類產品的重要組成部分是新聞內容,即新近發生的大事要事。樹立正確的新聞理念,對于新聞的選擇、判斷、確定以及處理,具有一定指導作用。

1、內容的準確

內容的準確,多由合作媒體的供稿內容決定。“準確”不僅構成新聞各要素(時間、地點、人物、事件、原因和結果)的準確,也包括在新聞篩選階段,分清主次,快速瀏覽、甄選和發現有價值的內容。

2、客觀中立的態度

新聞的處理,不能以偏概全,尤其是涉及雙方或多方聲音時,不能造成任何一方內容的缺失,要特別注意保持客觀、中立;在事件沒有得到正式定性之前,不輕易下斷語,只做客觀報道。

3制作的專業水準

嘗試通過多種技術手段對新聞進行包裝,如選擇并配加有沖擊力的新聞圖片(3G推廣后,增加音頻、視頻內容也成為可能),使用戶在獲取信息的同時,還可得到良好的閱讀體驗和感受。

4、整合各媒體資源

不斷拓展、整合媒體資源,增加更多的合作媒體,擴大內容的多樣化。

5、人文精神與責任感

手機報內容從選擇、制作,到圖片處理等方面,傳達人文關懷和社會責任。

6、法治精神和法律界限

頻道編輯對于“負面消息”或“問題新聞”,尤其是涉及到單位、個人、產品、廠家的,多加以甄別,增強規避風險的意識。編輯有基本的法律常識,對名譽權、隱私權的保護等都要明確。



四、內容發布界面操作流程


手機報采編審核發布流程,如下圖:



彩信的形成過程:



五、應用情況

新聞早晚報及其他手機報產品總用戶規模3000余萬,客戶端用戶量1000萬以上


易彩票

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