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流量集中化運營能力

能力概述

流量集中化運營平臺是一整套流量經營解決方案,支持流量包、流量池、流量代幣多種流量產品,建立B2B、B2C、B2B2C線上線下多種經營模式。面向個人用戶提供免費流量,以豐富多樣的活動,吸引用戶,匯聚渠道。面向企業用戶銷售流量,提供營銷模板,企業可以利用渠道發布活動,推廣產品,引流用戶。帶動流量銷售,構建流量經營生態圈。

 


、應用場景


平臺提供多種活動模板,適合多種場景的流量營銷。

線下B2B2C場景:

1. 線下活動掃碼領流量,參與用戶現場掃碼領取流量,為線下活動匯聚人氣。

2. 與飲料企業合作,用戶輸入瓶蓋內兌換碼,領取流量。

線上B2B2C場景:

1. 線上發布應用推廣活動,用戶完成下載APP任務,獲得流量。

2. 線上發布廣告答題活動,用戶完成答題,獲得流量。

C2C場景:

1. 5. 流量紅包場景,用戶可以將流量包成紅包發給好友或好友群。

2. 6. 流量轉贈。

B2C場景:

1. 7. 其他游戲,包括大轉盤、老虎機、猜拳等多種游戲模板。

2. 8. 其他節日營銷活動。場景一:互聯網暴露面動態監測


、產品特性


1. 網運分離:通過流量代幣,解耦流量經營與網絡的關聯,滿足流量靈活運營的需求,同時將互聯網井噴式增長的壓力前移到運營平臺。

2. 流量經營互聯網化:突破原有流量經營業務模式,讓流量經營的業務形態貨幣化,娛樂化,社交化,形成互聯網線上自有營銷渠道。

3. 流量增值:流量包(幣)做為營銷資源面向前向用戶、后向企業銷售,利用營銷渠道帶動流量的銷售,為流量增值。

4. 流量分發多樣化:向企業提供流量分發的營銷工具:流量可以在游戲中分發,任務中分發,朋友圈分發,線下分發,成員定向分發。

5. 開放的能力平臺:Html5方式能靈活迅速的與自有門戶無縫耦合;開放API、SDK植入企業的生產和服務系統,形成無縫集成,便于企業自行營銷。


、產品功能


1. 個人用戶門戶:任務類營銷活動、游戲類營銷活動、節日等定制化營銷活動、前向流量銷售、賬戶管理界面等。

2. 企業用戶門戶:在線注冊、資源申請、活動發布、SDK接口申請、活動報表。

3. 管理門戶:審核、數據報表、權限管理等。

 

、技術參數


指標名稱

具體指標

系統容量

2500萬

支持最大并發

1000個/秒

90%用戶最長響應時間

1.5秒以內


、產品優勢


流量幣和流量包對比

 

流量營銷平臺與傳統渠道相比

 

、應用情況


1. 山東、內蒙古、廣西、湖北,流量加。

2. 陜西、寧夏、廣西、廣東,流量統付。

3. 流量幣平臺截止2016年5月底,用戶規模化增長,全國重點省份(山東、內蒙、廣西、湖北)累計注冊用戶2263萬人。

4. 截止2016年4月底,平臺用戶月均活躍率為24%。截止2016年5月底,累計前向收入貢獻3418萬元。

5. 截止2016年5月底,累計后向收入11.07億元,其中流量幣收入0.18億元,流量包收入1.33億元,統付收入9.55億元。

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