Marketing frames an important strategy of the business mix and is vital for the success of any business. No business can ever flourish without people getting to know of its existence.
There were many traditional media for advertising and marketing that held good for ancient businesses. With the emergence of seo e-commerce sites and online arena converting to a tough business market, strategies for online marketing have constantly been framed and re-framed to enable businesses reach their target customers in the virtual world.
One important criterion of online marketing is content marketing, and it has again been proved that words can move mountains and influence people’s mind and help them create a positive approach towards a product or service.
It has been rightly said that content marketing will be a focus and a forerunner for digital marketing in the year 2013. But still, many people have not understood the mechanism how Search engine optimizations serve as a marketing approach. Let us delineate the concept a little further in this discussion.
Content marketing deals with creating contents that can influence people. As it is important to create positive contents, it is equally important to incorporate SEO within the contents to yield the best results.
Search engines would make notice of the content that supports a product and it is essential to create SEO content that helps Google understand what your product is and demonstrate the same to others.
There were ways to bypass Google through certain techniques such as keyword loading and backlinks creation to get websites on top of the search results. But this is not a very promising and a winning technique.
Those who have won the race of affiliate online marketing have always used the techniques of a content marketing and SEO marketing blog to attract potential customers towards their website.
Role of blog writing in SEO
Marketing through search engine optimized blogs involves a lot of technical learning and understanding the exact methods to create content that would influence the audience, predicts the behavior of target audience and frame blogs in that direction.
Blogs that would appreciate social media activation has also helped in building long term and enduring relationships between products and its customers.
It is true that most of the e-commerce sites have incorporated blog pages in their websites to draw the attention of search engines, and thereby yield traffic and revenue for their websites.
This is based on the common sense principle that the pages that rank in the top in Search engines are the most reliable and trusted ones.
Also Google favors those websites that undergo constant revision and up-gradation of their web pages with fresh and interesting contents, and tries to segregate them from idle websites.
This is exactly the function of a SEO marketing blog, as it enables fresh contents to be constantly updated in the website making it dynamic compared with that of the competitor’s websites.
If you own a website that targets people close to where you’re located, chances are that you will need to engage in some kind of local SEO marketing to help get your site noticed in the search results. Naturally the fastest results come from pay per click – the modern form of crossing Google’s palm with silver – but that can get expensive unless you hire in an expert. Getting found in the regular results takes longer but can be more effective over time.
These are the lettered results that often appear in the search results for different search terms. Somewhere in the listing will be a link that says “Places page”. Click on that and if it says that the listing is unverified then it’s time to log in to your Google account and stake your claim. Typically Google will want to send you a one-time PIN as part of this verification and you may well have to wait for it to arrive in the post.
Once you’ve verified that you are indeed who you say you are, it’s time to complete the listing. Do this as though you are a journalist writing an editorial feature. Keep the fluff out. Complete as much of the listing as possible – Google has some videos that will talk you through the process and they’re well worth watching and acting on.
Unless you’re in the smallest hamlet, there will almost certainly be a number of locally based directories that will happily feature your local website. They will often do this free of charge as they’re typically hoping to entice you into spending money on an enhanced listing. Start with the free listing and monitor how much traffic it sends you – you can use programs such as Google Analytics or the logs in your hosting control panel to do this. If the site is sending you traffic for free, check where you’re featured and take a view as to whether it’s worth paying more. Usually that will mean you appear higher on the page which should result in more traffic.
Not in your local paper unless you’re feeling really flush. Instead, put some small ads on the various classified advert websites. Craigslist gets mentioned a lot but outside the really big cities it doesn’t feature too much in the UK. Instead check out our variants such as Gumtree and Vivastreet. Just because it’s a classified ad doesn’t mean you have to use abbreviations or keep the ad short. Electrons are cheap so the old rules don’t apply. And, unlike a Places listing, feel free to sell your company and its services.Regularly.
It doesn’t have to be fantastic content but it should be relevant to your target market and should be interesting to read. Which means it can be chatty and it can break the kind of rules that your old English teacher would fret about. But do proof read it for typos – they stick out like a sore thumb on line just as much as they do on paper.